Sony ULTRA 4K Streaming Service is Coming to PCs

Users with PCs using Intel's 7th Gen Core processors will be able to experience 4K picture quality from Sony ULTRA.  Sony announced that they will debut SPHE's movie streaming service on computers powered by 7th Gen Intel Core processors beginning Q1 in 2017.  Intel said the new service will take advantage of the processor's new hardware security technologies and offers far richer entertainment experiences and incredible performance and responsiveness.  In addition to the new movie service users can expect longer battery life.

New computers powered by 7th Gen Intel Core processors will be the first PCs to provide secure access to premium 4K movies and television content through Sony Pictures Home Entertainment's ULTRA 4K service.

" Films available on the service for purchase, rental and streaming (with 10 minute previews) on ULTRA include new releases as well as a library of classic films. New releases are priced at $29.99 to own in 4K with HDR, and will be $7.99 for 48 hour rental. Library titles are priced at $25.99 to own."

"By enhancing our ULTRA streaming service with the addition of rental and free preview options, and teaming with Intel to provide users greater access to their collections, Sony Pictures Home Entertainment is making ULTRA an even more flexible, user-friendly destination for consumers who demand a premium 4K viewing experience," added Richard Berger, SPHE's Senior Vice President, Worldwide Digital Strategy and Advanced Platforms.

"The combination of the amazing technology in our 7th Gen Intel Core processors combined with the fantastic 4K titles on ULTRA means that anyone with these new computers will be immersed in a 4K viewing world",  said Navin Shenoy, general manager of Intel's Client Computing Group.