Sony's New 3D BRAVIA HDTVs and Home Theater Systems Released

Sony 3D capable BRAVIA HDTVs introduced at CES this year, are now available for pre-sale at Sony Style stores. Also introduced was the Blu-ray 3D capable home theater system (model BDV-HZ970W) – due out in July.  Sony is also offering a free 3D firmware update for previously released Blu-ray Disc players BDP-S470 and BDP-S570 and Home Theater Systems BDV-E570 and BDV-E770W. The BRAVIA XBR-LX900 HDTV features a built-in 3D sync transmitter and two pair of active shutter glasses out of the box. 3D ready models BRAVIA XBR-HX909 and KDL-HX800 offer the option of adding the 3D sync transmitter and glasses at an additional cost.

BRAVIA XBR-LX900 Series Integrated 3D HDTVs
The full HD 1080p (1920 x 1080) BRAVIA XBR-LX900 series features integrated 3D functionality and includes the 60-inch XBR-60LX900 for about $5,000 and the 52-inch XBR-52LX900 for about $4,000.
The Monolithic Design, Edge LED backlight models also feature integrated Wi-Fi® (802.11n) for an easy connection to broadband home networks to access Sony’s BRAVIA Internet Video Platform and BRAVIA Internet Widgets, as well as Sony’s new premium video service, Qriocity.
 
BRAVIA XBR-HX909 Series 3D Ready HDTVs
The XBR-HX909 series is 3D ready with the addition of Sony active shutter glasses (about $150 per pair) and sync transmitter (about $50), both sold separately. The models feature full HD (1920 x 1080p) and Sony’s Intelligent Dynamic full array LED backlight. The Monolithic Design concept models include the 52-inch XBR-52HX909 for about $4,000 and the 46-inch XBR-46HX909 for about $3,500.

Sony’s Intelligent Dynamic LED backlighting improves contrast and dynamic range by local dimming that controls the LED backlight level by area so that detail is maintained in the dark areas, while other areas are driven near peak brightness. The models also include an RS-232c I/0 terminal for custom installation applications.
 
BRAVIA KDL-HX800 Series 3D Ready HDTVs
Also 3D ready (with the addition of Sony active shutter glasses and sync transmitter, sold separately), the BRAVIA KDL-HX800 series features full HD 1080p (1920 x 1080) and utilizes a Dynamic edge LED backlight with local dimming for improved contrast and dynamic range. The series includes the 55-inch class (54.6-inches measured diagonally) KDL-55HX800 for about $3,400, the 46-inch KDL-46HX800 for about $2,700, and the 40-inch KDL-40HX800 for about $2,100.