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Virgin Media, one of the UKs biggest cable TV providers is preparing to offer extended digital TV services to its customers. The new digital lifestyle service is to allow subscribers to access content across all three screens (Television, PC and Mobile Phones).  According to reports, the digital TV provider is in talks with SeaChange, a video on-demand provider.

Inorder to extend its services and to offer its mobile subscribers more choice StarHub has teamed up with SeaChange to create “StarHub TV on Mobile”.  Using SeaChane Intelligent Video Platform, StarHub is now offering it subscribers the ability to view up to 24 branded premium pay channels through their mobile handsets.